Marketing

Marketing teams adopt AI fast and from the bottom up — individual writers and designers expense per-seat tools before procurement catches up. Flowstate has no agent or billing coverage for this modality today; it's almost entirely contract SaaS spend.

What's tracked

Tool	Vendor	Pricing model	Coverage today	Notes
Jasper	Jasper	Per-seat subscription	Invisible	Content production. Track as contract SaaS spend.
Copy.ai	Copy.ai	Per-seat subscription	Invisible	Content production.
Writer	Writer	Per-seat enterprise contract	Invisible	Larger marketing orgs; track as contract SaaS.
HeyGen	HeyGen	Per-seat subscription	Invisible	Avatar video for product / GTM content. Also listed under Video.
Lindy	Lindy	Per-seat + usage	Invisible	Agent workflows.
Notion AI	Notion	Per-seat $10 add-on	Catalog-listed	Bundled invoicing usually rolls into the Notion contract.
Perplexity	Perplexity	Per-seat $20	Catalog-listed	Research. Also listed under Chat.

What Flowstate misses today

Most of it. Notion AI and Perplexity are catalog-listed (so Flowstate recognises them), but the rest live as line items on the marketing org's SaaS budget. The pragmatic approach: aggregate marketing AI as a single SaaS budget line with the combined monthly cost, then revisit quarterly as the tool list shifts. These are copilots people use, so they never get worker lines of their own (see The AI cost model).