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Marketing
Marketing teams adopt AI fast and from the bottom up — individual writers and designers expense per-seat tools before procurement catches up. Flowstate has no agent or billing coverage for this modality today; it's almost entirely contract SaaS or AI Agent line items.
What's tracked
| Tool | Vendor | Pricing model | Coverage today | Notes |
|---|---|---|---|---|
| Jasper | Jasper | Per-seat subscription | Invisible | Content production. Manual AI Agent entry. |
| Copy.ai | Copy.ai | Per-seat subscription | Invisible | Content production. |
| Writer | Writer | Per-seat enterprise contract | Invisible | Larger marketing orgs; track as contract SaaS. |
| HeyGen | HeyGen | Per-seat subscription | Invisible | Avatar video for product / GTM content. Also listed under Video. |
| Lindy | Lindy | Per-seat + usage | Invisible | Agent workflows. |
| Notion AI | Notion | Per-seat $10 add-on | Catalog-listed | Add as AI Agent for forecast; bundled invoicing usually rolls into the Notion contract. |
| Perplexity | Perplexity | Per-seat $20 | Catalog-listed | Research. Also listed under Chat. |
What Flowstate misses today
Most of it. Notion AI and Perplexity are catalog-listed (so they show up in your AI Agents roster), but the rest live as line items on the marketing org's SaaS budget. The pragmatic approach: aggregate marketing AI as a single "Marketing AI Stack" AI Agent with the combined monthly cost, then revisit quarterly as the tool list shifts.